London Is Open 

“London is open for all the Mix”

One of he best things in London is the cultural diversity.We can see it from different aspect in People,food choices,art cultures and opportunities.I am very impressed by what mayor have said in a vedio of the campaign:We don't tolerate each other's differences,we celebrate them.

Then I came up with the idea of the mixing drinks-Cocktail. It's develope from the mix cultures of London and the drinking culture in London.I think the idea of the cocktail is presenting the obvious message of the “mix",and it's also a positive imagination of the mix-"it makes better taste and it's more enjoyable."

In this campaign, I will create the image of the cocktail with the people who are enjoying doing the things they love like they are celebrating their difference.

I want to make people who leave their hometown to London to feel they are welcomed and be proud of being one of the differences.

倫敦是個多元化、接受文化多樣性的城市，有來自世界的人們、多元的美食選擇、文化藝術的盛會、令人嚮往的工作機會。

倫敦市長曾說過：在倫敦我們不容忍彼此的不同，我們慶祝這些不同。

在這個創作計劃裡，我想要創作出的圖像是能讓這些遠離家鄉的異鄉人能感受到被歡迎，甚至感到驕傲能成為這多元化城市的其中一個不同。我選擇以“調酒”為主題來呈現倫敦的多元，靈感來源從英國熱愛飲酒的文化；調酒代表著正面美好的混合，讓人們更加享受的飲品。圖像裡的各式各樣的人，在這城市裡享受著自己正在做的事，代表著擁抱各種可能性的城市。