London Is Open
“London is open for all the Mix”
One of he best things in London is the cultural diversity.We can see it from different aspect in People,food choices,art cultures and opportunities.I am very impressed by what mayor have said in a vedio of the campaign:We don't tolerate each other's differences,we celebrate them.
Then I came up with the idea of the mixing drinks-Cocktail. It's develope from the mix cultures of London and the drinking culture in London.I think the idea of the cocktail is presenting the obvious message of the “mix",and it's also a positive imagination of the mix-"it makes better taste and it's more enjoyable."
In this campaign, I will create the image of the cocktail with the people who are enjoying doing the things they love like they are celebrating their difference.
I want to make people who leave their hometown to London to feel they are welcomed and be proud of being one of the differences.